Mission
To connect U.S. and global capital to real-world assets across Latin America—through a compliant, transparent, and scalable platform that opens access for both qualified retail and institutional investors.
EQUITTY is being built by a cross-border team of fintech founders, capital strategists, legal architects, and technology leaders—with a board and advisory structure designed for institutional credibility.
To connect U.S. and global capital to real-world assets across Latin America—through a compliant, transparent, and scalable platform that opens access for both qualified retail and institutional investors.
Capital exists. Assets exist. The regulated infrastructure connecting them does not. EQUITTY is closing that gap—starting in El Salvador, scaling across Latin America.
Founder & CEO
25+ years scaling businesses across Texas and El Salvador. Bitcoin advocate and tokenization pioneer leading EQUITTY's vision, regulatory strategy, and DASP licensing.
U.S.–LatAm market development, blockchain adoption, founder-led execution
Co-Founder & CFO
Financial strategist and serial entrepreneur. Founded IOOGO, raised $7.6M, achieved a $10M+ exit. Leads EQUITTY's capital strategy, investor relations, and fundraising execution.
Venture fundraising, financial planning, revenue operations
Co-Founder & COO
15+ years in operations and performance marketing for U.S. markets. Founder of The Hub Lab. Leads EQUITTY's growth engine, partnerships, and market expansion.
Operations scale-up, growth strategy, U.S. market execution
Co-Founder & CTO
12+ years building mission-critical infrastructure. Led enterprise technology integrations at Save the Children US. Drives EQUITTY's Web3 architecture and institutional-grade technical standards.
Mission-critical systems, enterprise integrations, blockchain infrastructure
EQUITTY is governed with institutional standards from day one. Our board provides strategic oversight, accountability, and credibility to regulators and investors alike.
Board director
Founder of LEXGLOBAL | Legal advisor, El Salvador Energy Directorate | Key legal advisor in drafting the Law on the Issuance of Digital Assets (LEAD)
Board director
Founder of TechyWe.com | Technology infrastructure and enterprise leadership
Board director
Founder of PaySea | President at ASAFINTECH | FinTech industry leadership in El Salvador
Strategic advisor
30+ years scaling markets across LatAm | TACA, Bayer, GSK, TIGO | Institutional network and sector access
Senior finance advisor
CPA with more than 20 years of experience in accounting, auditing, tax, and financial consulting. He is currently Managing Partner at DMA Business Group in El Salvador and the U.S., leading strategic services. He previously led systems implementation at Grupo Roble, with experience in real estate and investor relations.